Initial Digipack Research

I liked the CD cover of Pinks - Funhouse album, its fun and interesting to look at. I thought that maybe as we are including a Pier/funfair element to our video that, I could recreate a similar sort of cover. I could use iconic fun fair rides, or games that we can photograph when we are on set.

Most of the CD covers that I have found have lots of photos of the actual artist on either the cover or CD itself. Therefore, I think that to make it look more professional that I could maybe do a mini photo shoot with Michaela so that I could use the images of her on the digipack.

As I was listening to this song on my iPod, I realised that this style could be really good for my own Digipack that i need to create. As I also take A-level art, I want to be really creative when designing my digipack, and I love this pop art style. I think that it creates a really vibrant cover and would really stand out.

The image on the top left could apply to our video concept or song as it is called ‘Teenage Dream’. Therefore the comic strip thinking/dreaming bubble could reflect the lyrics or video.

Our Music Video Narrative

to be blogged....

Narrative Theory

Below I have posted the document I on Narrative Theory which includes some theorist that I can use in my exam:


Narrative theory notes

Narrative Structure

Narrative is used in music videos to entertain or explain the lyrics that have been used in the music.

Narrative Terms

Intertextuality - how it relates to other media texts

Goodwin's Theory - based on 8 principles, it makes links between lyrics and visuals, genre characteristics, intertextuality reference, notions of looking, voyeurism, demands of the record label and performance, concept or narrative based videos.

Story/Todorov's Theory - based on a 3 part structure, Equilibrium, disequilibrium and new equilibrium.

Linear - Whether the story follows through in a logical order.

Non - Linear - When the story works in a backwards/ non logical order.

Protagonist - Main character.

Antagonist - A rival or opposition to the Protagonist.

Video examples of Narrative techniques:

Lady Gaga - Telephone this video shows a Protagonist (Lady Gaga) and then a Antagonist which could be the police that are after her.

Coldplay - Scientists The Coldplay video shows the video in a non- linear way as it plays the video in reverse.

(to be continued)

Shot Ideas

From the same footage we used to create the lip syncing video, we also decided to create a short video that was of all the different possible shots that we want to use in our video. One of my favourite shots is the spiral shot when the camera moves around Michaela.
We wanted to use this shot when the she sings and holds the lyrics 'you'. By having this shot here we wanted it to represent Michaela's realisation that she has imagined everything and that it symbolises her mind spiraling out of control with confusion.

Lip Syncing

Below is the video that we have created of Michaela lip syncing to our song 'Teenage Dream.'
We decided to make this video in order for us to practice certain shots that we wanted to use in our actual video such as, the close up shots of half of her face and the spiral shot.

We discovered that in order for the lip syncing to look more believable or 'real' that we should get Michaela to actual sing or say the words out loud that way her mouth will move better and look more believable.

Also, we felt that we should change her emotion or the way that she is lip syncing the words, rather than having her happy or lip syncing normally the whole way through we should see Michaela become more angry or confused towards the end when she realises that she has imagined this whole relationship between them.

Framing and Composition

Framing and Composition from Videopia on Vimeo.

Placing the subject off-center often makes the composition more dynamic and interesting.

Even if your subject fills the frame, the most important part of the subject

(for example, the eyes in a portrait) should not be dead center.

To frame the center of interest with objects in the foreground. This can give a picture the feeling of depth it needs to make it more than just another snapshot. Whether or not you use a frame for a picture will depend on each new subject. What you choose as a frame for the scene will, of course, vary as well.
Compose your photograph so that your reason for taking the picture is clearly seen. Arrange other parts of the picture area in such a way as to complement what you choose to be the center of interest

The rule of thirds

You can use the rule of thirds as a guide in the off-center placement of your subjects. Here's how it works.

Before you snap the picture, imagine your picture area divided into thirds both horizontally and vertically. The intersections of these imaginary lines suggest four options for placing the center of interest for good composition. The option you select depends upon the subject and how you would like that subject to be presented.

Rule of Thirds Video:

Video Meeting 19th Nov

After school on Friday 19th November our group had a meeting at Emily's house to discuss our new narrative ideas for our video. As I blogged before we decided to slightly change our video concept and idea after watching the Kids In Glass Houses - Matters At All. So by all going to Emily's house we were able to really think about all the different locations, costumes and camera shots that we wanted in our video.

By listening to the lyrics to Teenage Dream we decided to include a bigger twist at the end to try and go against the stereotypical pop genre videos.

We have edited some footage that we filmed on the flip cameras from the meeting. We used the track Counterpoint by Delphic to create this montage of our meeting.

Also below is the lyrics sheet that we used in our meeting, we thought that if we printed of the lyrics to Teenage Dream, then roughly planned where we thought certain shots or part of the narrative should go.

(to be added)

Editing Practice

Two members from the group attended the Enfield Town Fireworks display and filmed some footage of the fireworks and rides. Below is a short clip of some of the footage that has been editied to Katy Perry's song Firework.

Questionnaire

We have created a questionnaire to identify our target audience and what they want in a typical music video, this will make the audience feel interacted in the idea process and it will make them want to watch the music video. We are going to use the average percentage to help us decide and finalize our ideas. We are going to film people writing, answering and elaborating on the answers, below is our questionnaire that we will be asking people.

Age (please circle): 15-20, 21-25, 26-30, 31-40, 41-50 or other

Gender (please circle): Male, Female

1. What do you like to see in a Pop video?
2. What is your favourite genre of music? Pop, Alternative, Jazz, Classical, R’n’B , Rock, Dance, Country. Please Circle
3. What is one of your favourite music videos?
4. What do you expect to see from this genre?
5. What costume would you prefer; flamboyant or casual?
6. What colour do you think represents Pop and why?
7. How do you consume videos? MTV, YouTube, iTunes, Downloads. Please Circle
8. Do you like being surprised by music videos e.g. music videos with a twist?
9. Do you prefer narrative or performance videos?
10. If narrative to you prefer the story to have an ending or is a cliffhigher effective?

Alter Egos

Here is a definition of an Alter ego that I found on Wikipedia:

An alter-ego is a second self, a second personality or persona within a person, who is often oblivious to the persona's actions. It was coined in the early nineteenth century when dissociative identity disorder was first described by psychologists.^[1] A person with an alter-ego is said to lead a double life.A distinct meaning for alter-ego can be found in literary analysis, wherein it describes characters in different works who are psychologically similar, or a fictional character whose behavior, speech or thoughts intentionally represent those of the author. Similarly, alter-ego can be applied to the role or persona taken on by an actor or by other types of performers.

Alter-ego is also used to refer to the different behaviors any person may display in various situations. Related concepts include avatar, doppelgänger, impersonator, and split personality.

Beyoncé - Sasha Fierce

In 2008 when Beyonce released her debut new album 'I am... Sasha Fierce' I found an article from the Daily Mail on why she has created her new alter ego: In a recent interview with V Magazine, the 27-year-old explained that she has long felt like a totally

different person on stage, hence the name change. She said: 'When I'm onstage I'm aggressive and strong and not afraid of my sexuality. The tone of my voice gets different, and I'm fearless. I'm just a different person. 'It's a way for me to differentiate what I do onstage from who I really am - It's a way for me to not lose myself, to keep my life in perspective, because it's really hard sometimes to stay on earth when you're a celebrity.

'There's so much going on, and so many people give you whatever you want and say everything you do is great.'

Beyonce has often discussed her stage persona, previously known as simply just 'Sasha', over the years, but the singer is now bringing her to the fore and making the alter-ego more prominent than ever.

Read more: http://www.dailymail.co.uk/tvshowbiz/article-1087448/Beyonc-unveils-racy-alter-ego-Sasha-Fierce-didnt-mind-old-model-much.html#ixzz15Z9C7iG5

The image above shows Beyonce's natural, normal self and her more aggressive alter

ego on the left Sasha Fierce. I really like the idea of the girl in our video having an alter ego as we can show the realistic portrayal of the girl as quite shy, 'normal' and girlie which conforms the the pop genre and then have the girls other side very more powerful and dominant with alot more dramatic bright make up and flamboyant clothes.

Furthermore, we had the idea that we could have a split screen the girls face showing both sides of her alter ego. I made this image on the right from the other picture of Beyonce to demonstrate how the split screen idea would work.

New Narrative Idea

Today our group watched a video by Kids in Glass Houses - Matters At All, after watching this video it gave us the idea that we could have a girl that has a alter ego. By including this element it allows us to incorporate all our previous ideas of having the girl obsessed or imaging her being with this guy.

The idea of having a girl with an alter ego, we would have one side of her really flamboyant and out going and then have the other side of her very quite and shy. Also we could include

• Another girl in the video who is actually dating the boy (this could be me who would be in flamboyant clothing and make up)
• Kayla (the obsessed girl) would imagine that she is dating the boy
• Kayla's make up could be quite messy and childlike as she is trying to imitate my make up who is actually dating the boy
• I would play the girl Kayla wants to be like and we thought we could bring an element of voyeurism into the video with maybe Kayla watching herself with the boy on a TV screen. This would be her dream life.
• In order to distinguish between the dream life and reality we thought her dream life could be in colour and reality could be in black and white. This would be similar to Lily Allen's video 'LDN' which shows the audience how she sees the world but then the reality and this is a contrast of bright and dull colours.
• We also think that we will use a spiral shot to show the audience when the character has realised that she is imagining things and 'reality hits' her. We think this will go well with the part of the song when she sings a long note 'you' and then it is the chorus again. This is near the end of the song.

New Make-up & Narrative Idea

After creating the make-up collage document I had the idea of how we could include the element of the girl being depressed, aswell as including a happy part to the music video.

In the original narrative we were going to have the video finish almost on a cliffhanger and have the guy that the girl has been 'dreaming' about not even know who she is, and just walk past her without even acknowledging she exists.

However, in the new version I thought that we

could not have the video in the correct order and start off with the end or a part where everything has gone wrong and we see the girl crying. So the audience do not know why or what has happened to the girl yet.

The narrative to the story could still be about the girl imaging or dreaming about being with this guy. Although, when and she eventually builds up the courage to talk or try and be with him and she gets all dressed up and pretty, he doesn't want anything to do with her or does not even acknowledge she is there. so we could have a shot like the image on the right where we have the girl all dressed up looking really beautiful but all her make up is ruined.

The idea of this came from the image of the kids wearing make up as, little girls like to dress up and wear make up to make them feel older or more grow up.

Therefore, this could go with the theme of the song as its about 'Teenage Dream' and the girl feels young again and the song is about the girl growing up and feeling all these new emotions and feelings with this new guy she has met or is dreaming about.By including this idea you could have the girl wearing lots of bright

make up that looked really sophisticated and sexy before she

goes to try and meet the guy, But when her plan all goes wrong we could film the girl really wiping and smudging all

the make up down her face so that it looks really childlike, similar to the images on the left.

Then after this we would then be able to show how much the girl was really obsessed with the guy, and we could jumble the order of the story so the audience don't know whats real and what is the girls imagination.

New Make-Up Ideas

Below is a document I created on word of all different images, expressions and make up styles that reflect both the dark/depressed side of the girl and the bright/happy side of the girl.

On the left side we have all the dark/depressed images all from the search engine Google. When trying to find images on Google I came across the mime/clown make up which I thought could go with the lyrics 'You think I'm funny when I tell the punch line wrong' as mimes are seen as 'sad' clowns which create a contrast as clowns are generally perceived as happy and funny, therefore this reflects the same contrasting ideas with the happy song and sad emotions.

Also, the other images of the girls crying with their make up running down their cheeks again just symbolises the girls emotions or depression.

Make Up Media A2

The bright/happy images on the right are also from Google, although some of the images on the page do have very dramatic and over the top bright make up I thought that by having the bright or exaggerated make up just creates more interesting visuals for the audience and extenuates the girls happiness.

Our Changing Music Video

After you trip to the Rich-mix our group is still in a bit of confusion into what we actually want to improve or change, about the narrative of our music video.

As I posted earlier, our group had the idea that we can have the girl in the video obsessed about a guy. I do agree that this is a great concept for a music video as it creates a twist in the narrative and challenges the stereotypical 'cheesy' pop genre videos.

However, I can't see how we are going to portray this in the music video as the song and the video idea are two complete contrasts. The song itself is very happy and cheerful, whereas the obsessive teenager idea almost creates a dark feel to the video.

Therefore, in order of us to pull off the music video I think that we need to think of a clever or more subtle way to show the audience that the girl is obsessed, rather than to have her very depressed and sad throughout the whole video. To not have the video too depressing our group had the idea that we could have the guy to come and 'save' her in the end of the video or to imply that he was come to help her. This idea reminded me of the film 'Pretty Woman' when the character Edward 'saves' the woman Vivian at the end of the film.

New Ideas

I thought of some music videos that include elements that we are thinking to include when we show the girl as being obsessed with the guy.

In this Rihanna video Russian Roulette I like how the way that they have shown here isolation the the grey room, aswell as the bright spotlight that the have used to draw your attention to here, or to make it seem like they are exposing her.

Also is music video by Pink is a more abusive form of obsession and is shown in a more comical way. However, in our music video I think that we wanted to show are more depressed side of obsession rather than a psycho obsession.

Changes To Our Music Video

After going to the rich-mix trip with the media class, our group felt that we needed to make our video more unique and stand out from the crowd. After listening to Pete Frasier from the OCR examining board, he stressed how important it was to make our video interesting that it makes the audience want to watch it over and over.

Therefore our group came up with the idea that to create a more dramatic and interesting twist at the end of our video, we could reveal to the audience that the girl is suffering from schizophrenia and has only imagined the whole relationship.

However, we decided not to go that extreme to say that she has a mental illness but that she has some sort of obsession with the guy she is in love with.

Below is the trailer for the film Obsessed with is the kind of way that we want to portray the girl in our video:

Andrew Goodwin

Andrew Goodwin writing about Music Videos in ‘Dancing in the Distraction Factory’

Below is a list of characteristics that are found in music videos. A video may contain all of them or just a few. Look at a range of examples and look out for them…

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

genre characteristics

2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

motifs

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

voyeuristic

6. There is often intertextual reference (to films, tv programmes, other music videos etc).

intertextual

Trip to the Rich-Mix

On Tuesday our media class attended the Rich Mix's presentation - From MTV to YouTube.

We looked at the history of music videos or music promos with Pete Frasier, then in the afternoon session we were introduced to Liz Kessler from Academy Films who spoke to us about going into the media industry. Finally, we saw Corin Hardy a music video director who works for Academy Films in London. I was really inspired and surprised that Corin had directed music videos for bands such as The Horrors, The Prodigy to Paolo Nutini and Biffy Clyro.

Below are the two music videos that Corin directed for Paolo Nutini and for The Prodigy:

I really enjoyed the whole day at the Rick Mix and it gave me and our whole group lots of points and ideas to think about for our music video. It really inspired us to really create a unique and original music video that would make the audience want to watch it over and over again.

Here is the link to the Rich Mix website: http://www.richmix.org.uk/

Audience Theory

Audience theory is an element of thinking that developed within academic literary theory and cultural studies. There is also a wide range of media theory and communication studies theories about the audience's role in any kind of mediated communication. A sub-culturally focussed and Marxism-inflected take on the subject arose as the 'New audience-theory' or 'Active audience theory' from the Centre for Contemporary Cultural Studies during the 1980s.Below I found a document on slide share explaining some of the effects of audience theory:

Audience Theory

View more documents from bobusmaximus.

Hypodermic Syringe Effect

There have been a number of theories over the years about how exactly the media work on the mass audience. Perhaps the most simple to understand is the hypodermic syringe. This has been very popular down the years with many people who fear the effects of the media.

According to the theory the media is like a syringe which injects ideas, attitudes and beliefs into the audience who as a powerless mass have little choice but to be influenced- in other words, you watch something violent, you may go and do something violent, you see a woman washing up on T.V. and you will want to do the same yourself if you are a woman and if you are a man you will expect women to do the washing up for you.

This theory has been particularly popular when people have been considering violence in films. There have been films such as Straw Dogs and The Evil Dead which have been banned partly because of a belief that they might encourage people to copy the crimes within them but on the other hand no-one has ever really claimed that every-one will be affected by these texts in the same way. Many people have therefore seen the theory as simplistic because it doesn't take any account of people's individuality and yet it is still very popular in society particularly for politicians looking for reasons why society has become more violent which can't be blamed on them. A good example of this is Dumblane- there has never been a real suggestion that Thomas Hamilton watched a lot of violent films but a kind of woolly thinking has allowed newspapers and MPs to link his dreadful crime to video violence

Video Ideas Lighting

The two screen print images were taken from Beyonce's video Halo. The use of the lighting in the video is similar to how our group plan to show parts of our video to show she is dreaming. The white bright lighting seems to be a good way of differentiate to the audience that some parts of the music video are not real, they are simply what the girl wants or is 'dreaming' about.

Furthermore, as you can see on the last image of a perfume advert that I saw in a magazine, and found on the internet, by using the high contrast lighting it also gives quite a romantic quality to the shots. This again will suit our music video as we are portraying a teenage couple in love.

Video Ideas 4

Avril Lavigne - When You're Gone Here is a link to Avril Lavinge's video some for the shots in this video reminded of how we want to show our couple and also of some of the types of close up shots that we wanted to use at the start of our video, when we have the seventeen quick shots.

By including these close up shots of the couple shows the audience that they couple is in love, also it could make the audience feel closer and more connected to the couple as you see how in love the couple appear.

Video Ideas 3

Taylor swift has just realised a new video called 'Mine' this video includes some elements that our group was already thinking to have in our own music video.

From 0.47 we see that the singer Taylor Swift then begins to imagine her life with this guy she has just met. The scenes on the beach and in the house showing the couple together are represented in the same way that we want to represent our couple. We want to show them very in love and connected together. On the right are some screen shots I have taken from the video.

Further more near the end of the video 3.40 we see that the video then returns to the cafe scene where they have just met each other and the lyrics say 'I can see it now' therefore this can be suggesting that all of what we have just sen of the couple has not actually happened yet but is what she had see or what she wants to happen. Again this is similar to our own ending of our video of when the girl/audience will realise that it was all a part of her imagination.

Video Ideas 2

Here is an image that I found on the search engine Google our group was discussing to include a shot similar to this in our video. Our group thought of the idea that we could have a shot of the couple taking a picture of themselves together but switch the focus of the camera from the couple to then focus on the camera screen and the picture they have just taken.

Also Michaela found the image on the right again on Google of these fingers that are in love. We thought that this could be a cute element that we could include in our music video. This type of shot with the fingers reminds me of the Kate Nash video - Foundations when she has objects moving away and together to represent her and her partners relationship.

We also could use these fingers to represent our own couple in love as we can have either the boy and girl drawing a character each on their own fingers or just have the girl draw both the boy and the girl characters on her fingers. If we used the idea of having the girl draw both characters on her own fingers we then came up with the idea that at the end of the video we can have an in focus shot of the fingers kissing each other, then in the background (out of focus) a real couple kissing. However, when the camera then comes into focus on the real couple we see that it is the boy shes in love with kissing another girl, which then makes her realise that she is only dreaming of what she wants to happen between them.

Artist Name Ideas

As I blogged before out group found it hard to all agree and come up with a name for our artist, However we did decided that we should create a stage name for our artist.

Here are some of the names that we are considering to use for our artist:

1) Ohlala - This name seems iconic and modern, when

researching Ohlala we found out that the phrase is used in perfume adverts such as Chanel and we was not sure if we would be allowed to use the name due to copyright reasons. We felt it would be more suitable for a band name so we did not pursue with this name.

2) Iris - We found this name using search engines such as names to

try and find a name that will be noticeable. When researching Iris we found out that it is a flower which conforms to the pop genre as feminine and girly. Although, this name is interesting it does not conform or challenge our age range in pop genre, we then decided not to continue with this name.

3) Pink Poison - We liked this name because half of name conform to the pop genre

'pop' and the other half challenges the pop genre artists and it seems 'rocky'. We thought this name was unique and intriguing because there are no artists called Pink Poison, however we later realised that a Cheerleading Squad is cal

led Pink Poison and we did not want our artist to be associated with them nd the name seems more suitable for a band.

4) Crystal Rocks - We finally settled on calling our artist Crystal Rocks

because it seems like a first name and surname which conforms to pop artists within our age for example, Miley Cyrus, this name could further our audience because of it's catchy name. The artist name could be spelt in two different ways such as Crystal Rocks or Crystal Rox which seems modern, however we have not decided on how we want to spell the name. When researching the name we found that out that a Christian group, a water bottle company, a high fashion organic clothing range and a T-shirt company are called Crystal Rock, so we will have to spell our name 'Rox' to make us stand out and not be associated with them. Although, there is a band called Crystal Castles they are in the electro genre. The name could be interpreted as crystallised rocks or the artist is innocent which contrasts to rock. The name conforms to the pop genre 'crystal' which is glamorous and expensive this makes the artist seem iconic and rock challenges the pop genre.

Video Ideas

In Rihanna's new video Only Girl (In The World) we have noticed that she has used some particular good editing techniques that we wanted to include in our video.

Our group had the idea that at the start of our video as their are seventeen beats before the lyrics begin, we would have seventeen quick shots of the couple in our video, showing them in love. We decided to only take shots of parts of their body for example, their hands holding together, their feet entangled together and shadows of the couple cuddling, therefore the audience can see that the could are in love through their body language. In Rihanna's video below at 2.49 until about 2.58 we see an example of quick shots following the beat of the music, which relates to the type of editing and shots we want to use in out music video. Also, after watching Rihanna's video I liked how even though there were quick shots flashing in time with the beat, I really liked how there is a moving shot in the background which keeps running. This gave me the idea that we could still include the seventeen shots but by about the tenth shot start having a moving shot or film of the girl in her bedroom as this is where we want the girl to be when she starts lip syncing the lyrics. Her therefore there wont be a jump from these quick shots straight into the actual moving film.



I think that by having these seventeen shots it really introduces to the audience the relationship between the couple and shows that they are in love. Also, it allows us to show a variety of different editing techniques.

Katy Perry on the Xfactor

On Saturday night Katy Perry performed her new single 'Firework' on the results night of the Xfactor. I really liked her performance and you can tell that she is actually singing live rather than miming her lyrics on stage. I also liked that she incorporate the theme of fireworks into her whole performance she included the fireworks displays on the stage behind her and also her costume that had a sparkly firework pattern on it.

Initial Band Brand Name Ideas

Our group has been finding it hard to create and think of our name for our artist. As Katy Perry is a solo artist we too need to create a solo artists name not a band name. Our group was been unable to agree so far wheter to have the artist with a normal name or give them a stage name. I believe that for the pop genre many artists have created stage names for themselves For example:
- Stefani Joanne Angelina Germanotta is Lady Gaga
- Victoria Louise Lott is Pixie Lott
- Kathryn Elizabeth Hudson is Katy Perry
- Alecia Moore is Pink



Research on Stage Names: From Wikipedia, http://en.wikipedia.org/wiki/Stage_name

Motivation to use a stage name - A performer will often take a stage name because their real name is considered unattractive, dull, unintentionally amusing or difficult to pronounce or spell, or because it has been used by another notable individual or because it projects an undesired image. Sometimes a performer adopts a name that is unusual or outlandish to attract attention. Other performers use a stage name in order to retain anonymity.


I also read that other artists even use their stage name to create an image for themselves and their style of music. Therefore, I believe that by creating a stage name for our group we will be able to incorporate a whole image to reflect the artist and their music.

Trip to the Phoenix Theatre

(to be blogged)

Storyboard Practice Ke$ha

Last lesson we were looking how to improve our storyboarding techniques.
From storyboarding last year our group decided that to improve we should:
- Need to make our storyboard more detailed and precise.
- Should stick to the storyboard and not go off track.
- Over film therefore making it easier for editing and choice of shots.
- Change roles within the group.
- Be more organised when filming.
- Laminate the storyboard to protect it when were on set.


As a task we were asked to storyboard the first 30 seconds of a music video, our group chose to storyboard Ke$ha's - Tik Tok as it is from the pop genre. Here is our groups storyboard of Ke$sha's music video:

Storyboard Kesha
By doing this exercise I have learnt that it is alot better to storyboard properly and throughly. Last year when we were creating a film opening our storyboard was very basic and simple, however in just the opening 30 seconds of this music video there are 25 shots as well as multiple camera movements, shot types and editing techniques. Last year on our own storyboard we did not think of or include any of these details such as editing techniques, camera movements or length of the shots. I think our group generalised the storyline and shots of the film too much last year rather than go into detail of each shot.

This year we need to properly storyboard and have more precise and detailed descriptions shot by shot before we begin to film the music video. This will make it easier for us to film and be more prepared when we are on set.

Treatment Evaluation

After presenting our treatment to the class, they were asked to comment on what they thought about our video. The wordle above are all the words that the audience liked about our treatment for our video.

However, we had also had comments on how we could improve our video, the main criticisms was that we were risking being to direct with all the lyrics.

Our group decided that we are not going to have the actions to match all the lyrics all the time during the song, therefore the video won't be too lyrical.

Treatment Presentation

In the post below is our groups treatment presentation. We decided to create both a powerpoint presentation and a word document to hand out to the class. The treatment included every thing that we had on our mind map but in alot more detail. Our presenation was then filmed. I think our treatment went well however when uploading our video the beginning had lines across the screen and after uploading the video onto the Macs my and emilys opening slide was cut off because the tape was not running long enough. However , we uploaded our presentation on to Scribd and Youtube as the rest of the presentation was filmed without any issues.


Our Treatment Media



Emily

Music Video Wordle

Costume & Make-up Ideas

Brighton Costume:

These images on the left are the possible costume and make up ideas that we were thinking to have when we film the narrative part of our music video in Brighton.

Although our song is from the pop genre our group felt that we could show a rebelious side to the girl character, and challenge the stereotypical pop genre clothes. In most pop genre videos the girls wear very girly and colourful clothes that show off their femininity. However, in Brighton we have decided that we might dress the girl in a 'rocky' look so this would include: a leather jacket, dark jeans, military style boots and a rock band top. For make-up: dark, smokey eyes.

By putting the girl in this 'rocky' style shows a more rebeliuos side which would fit with some lyrics of the song 'Let’s go all the way tonight, No regrets, just love, We can dance until we die, You and I We’ll be young

forever' These lyrics could be described as quite contraversal as they are suggesting the couple becoming intimate together. Therefore, this style and image shows a more edgey, older girl, rather than if we dressed the girl in
girly colours and clothes as this would show a more innocenct side.

Michaela Bedroom Scene:

In another scene we were thinking to film it in Michaela's bedroom. This scene is going to be the main performance part of our music video as we decided that we were going to have the girl lipsyncing to the song while she is dancing or getting ready in her room. Therefore this meets the assesment criteria of including lipsyncng.

The bedroom scene is going to be the part of our muisc video that conforms to the general conventions that are associated with the normal pop genre.

For example in the bedroom we want to have a very girly room with fairy lights, lots of clothes, bright colours, and make-up to make the room look very feminie. Also, we may dress the girl in pink pyjamas just the ones in the photo on the right. Furthermore, we wont her to have very plain and natural make-up to enchance the innocent look.