Audience Theory

Audience theory is an element of thinking that developed within academic literary theory and cultural studies. There is also a wide range of media theory and communication studies theories about the audience's role in any kind of mediated communication. A sub-culturally focussed and Marxism-inflected take on the subject arose as the 'New audience-theory' or 'Active audience theory' from the Centre for Contemporary Cultural Studies during the 1980s.Below I found a document on slide share explaining some of the effects of audience theory:

Audience Theory

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