Video Inspiration

When it came to editing our music video we felt that the transvestite idea was too confusing for the audience and people thought that the extreme close up shots of the boy applying mascara and eyeshadow was the performer.

We then decided to change our music video to a performance base video which was inspired by Alexis Jordan- Good Girl, this makes the audience can connect to the performer. We have decided to make time the main theme of our video so we can portray how quickly youth is growing up in todays society, we will show the artist growing up by the seventeen photographs in the beginning showing the artist as a baby, toddler, child, teenager and then early adult.

In the music video we will show the artist getting ready to go clubbing which shows that she is in the early stages of adulthood, we will use a variety of make up styles, hairstyles and clothes to make the mise-en-scene appeal to the female audience who mainly listen to mainstream pop. We want our artist to get ready and perform in her bedroom this was inspired by Taylor Swift- Belong With Me music video. We feel like our new idea will make more sense to the audience and it will appeal to our female target audience.

Although our video is mainly performance based, our video is similar to the video by Taylor Swift - You Belong With Me. However we are not showing the girl finding a boyfriend but just our artist getting ready for a night out.

We created an animated storyboard of the first one minute and twenty five seconds of the song, we made the storyboard to show our new narrative ideas. With the longer shots in the music video we will change the angles or the characters placement. Creating the storyboard has helped us to create new ideas for shots, for the rest of the music video. We labeled each shot in the story which has the different camera shots and the location of the shots.
Below is the our animated storyboard.

Our Music Video Narrative

to be blogged....

Narrative Theory

Below I have posted the document I on Narrative Theory which includes some theorist that I can use in my exam:


Narrative theory notes

Narrative Structure

Narrative is used in music videos to entertain or explain the lyrics that have been used in the music.

Narrative Terms

Intertextuality - how it relates to other media texts

Goodwin's Theory - based on 8 principles, it makes links between lyrics and visuals, genre characteristics, intertextuality reference, notions of looking, voyeurism, demands of the record label and performance, concept or narrative based videos.

Story/Todorov's Theory - based on a 3 part structure, Equilibrium, disequilibrium and new equilibrium.

Linear - Whether the story follows through in a logical order.

Non - Linear - When the story works in a backwards/ non logical order.

Protagonist - Main character.

Antagonist - A rival or opposition to the Protagonist.

Video examples of Narrative techniques:

Lady Gaga - Telephone this video shows a Protagonist (Lady Gaga) and then a Antagonist which could be the police that are after her.

Coldplay - Scientists The Coldplay video shows the video in a non- linear way as it plays the video in reverse.

(to be continued)